Choko la DM, Case study Choko la: candy wrapper business card by DraftFCB Mumbai

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Choko la: candy wrapper business card

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Industry Chocolate
Media Direct marketing, Case study
Market India
Agency DraftFCB Mumbai
Creative Group Head Kavita Ojha
Creative Director Vasudha Misra
Released March 2012

Credits & Description

Category: Logo Design
Product/Service: CHOKO LA
National Creative Director: KS Charavarthy (Chax) (Draftfcb+Ulka India)
Creative Director: Vasudha Misra (Draftfcb+Ulka India)
Creative Group Head: Kavita Ojha (Draftfcb+Ulka India)
Senior Account Director: Deepak Verma (Draftfcb+Ulka India)
Media placement: Business Card - Presented at meeting when introducing oneself to a corporate client - 15 November 2011-20th January

Describe the brief from the client
The brief was simple, to capture the essence of the brand Choko La - deliciously surprising chocolate experiences.

Describe the challenges and key objectives
The challenge and objective were to make the person experience the essence of the brand not just in words but through taste.

Describe how you arrived at the final design
Our solution was to make the signature gourmet range an integral part of the business card, and we kept changing the flavours so that asking for the business card became a delightful little game.

Give some indication of how successful the outcome was in the market
Never has a business card been in such demand.