Cole & Weber United DM, Case study Cole & Weber United: Holiday Log by Cole & Weber United

Adsarchive » DM , Case study » Cole & Weber United » Cole & Weber United: Holiday Log

Cole & Weber United: Holiday Log

Pin to Collection
Add a note
Industry Advertising agencies, Business equipment & services
Media Direct marketing, Case study
Market United States
Agency Cole & Weber United
Executive Creative Director Todd Grant
Art Director Lance Wei
Copywriter Jacob Baas
Production Peter Orr
Released March 2012

Credits & Description

December is flooded by paper cards and tschotschkes celebrating the holidays, many of which end up in the recycle bin. Rather than add to the clutter with yet another corporate card, we created a holiday experience that would be uniquely Cole &Weber and add value to the recipient‘s holiday. What better holiday moment than settling in with a bottle of wine and a warm fire in those cold, long months? We took logs of fresh pine and milled them to hold a wine bottle and a box of customized matches. Inside the log was a cheerful greeting and instructions on how to properly enjoy the gifts. Not only did we create a great shipping container for the wine, but that container was the backdrop for a great holiday experience that could last beyond its opening.

Advertising Agency: Cole & Weber United, Seattle, USA
Executive Creative Director: Todd Grant
Art Director: Lance Wei
Copywriter: Jacob Baas
Director Of Integrated Production: Pete Anderson
Artist: Sean Onart
Digital Artist: Sean Onart
Production: Peter Orr
President: Mike Doherty