|Industry||Advertising agencies, Business equipment & services|
|Media||Direct marketing, Case study|
|Agency||Cole & Weber United|
|Executive Creative Director||Todd Grant|
|Art Director||Lance Wei|
Credits & Description
December is ﬂooded by paper cards and tschotschkes celebrating the holidays, many of which end up in the recycle bin. Rather than add to the clutter with yet another corporate card, we created a holiday experience that would be uniquely Cole &Weber and add value to the recipient‘s holiday. What better holiday moment than settling in with a bottle of wine and a warm ﬁre in those cold, long months? We took logs of fresh pine and milled them to hold a wine bottle and a box of customized matches. Inside the log was a cheerful greeting and instructions on how to properly enjoy the gifts. Not only did we create a great shipping container for the wine, but that container was the backdrop for a great holiday experience that could last beyond its opening.