Works » Pedigree

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Industry Pet Food, Pet Care Products & Services
Media Direct marketing, Case study
Market New Zealand
Agency Colenso BBDO Auckland
Executive Creative Director Nick Worthington - Colenso Bbdo
Released June 2011

Awards

Caples Awards 2011
Digital Campaign Microsite Gold
Technique Creative use of technology Silver
Campaigns Launch campaign Silver
Spikes Asia 2011
Direct Use of Direct Bronze
Cannes Lions 2011
Direct Lions Direct Response Digital: Other Digital Platforms Bronze

Credits & Description

The Direct marketing titled Pedigree: DOGGELGANGER was done by Colenso BBDO Auckland advertising agency for Pedigree in New Zealand. It was released in Jun 2011.
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