Ecopetrol DM, Case study Primer acto [spanish image] by Grey Bogota

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Primer acto [spanish image]

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Industry Shows, Events & Festivals, Raw Materials & Minerals
Media Direct marketing, Case study
Market Colombia
Agency Grey Bogota
Chief Creative Officer Sebastian Mallarino, Emiliano González De Pietri
Creative Director Juan Carlos Fandiño, Daniel Mosquera
Art Director Adriana Amaya, Angie Molano
Copywriter Inés De Ninnis
Released January 2017

Awards

El Ojo Festival 2017
Promo y Activación Eventos, Auspicios y Patrocinios Plata
Contenido Impreso Plata
Media Uso Innovador Del Medio Gráfico Plata
Directo Medios Alternativos Bronce

Credits & Description

Title: Opening Act
Agency: Grey Colombia
Brand: Ecopetrol
Country: Colombia
Advertising Agency: Grey Colombia, Bogotá
Copywriter: Inés De Ninnis (Grey)
Art Director: Adriana Amaya (Grey)
Global Creative Chairman: Per Pedersen (Grey)
President: Jorge Serrano (Grey)
Chief Creative Officer: Emiliano Gonzalez De Pietri (Grey)
Chief Creative Officer: Sebastian Mallarino (Grey)
Creative Director: Daniel Mosquera (Grey)
Art Director: Angie Molano (Grey)
Agency Producer: Alia Hincapie (Grey)
Creative Director: Juan Carlos Fandiño (Grey)
Cco Latam: Diego Medvedocky (Grey)
Ceo Latam: Eduardo Maruri (Grey)
Account Director: Paola Orozco (Grey)
Account Executive: Juliana Vallejo (Grey)
Editing Director: John Muñoz (Grey)
Sound Engineer: Gabriel Lucien (Grey)
Editor: Ana María Acero (Grey)
Director: Mauricio Pardo (Good Soup)
Producer: Jose Ramírez (Good Soup)
Entry Summary:
The reading rate in Colombia is 2.2 books per person per year. And usually those two books are classics or best sellers. The window of opportunity for young unknown writers is non-existent: getting their work published is mission impossible. The Bogota Book Fair —FILBO— is the biggest literary event in Colombia with more than 500,000 visitors, which is why we chose it to launch the new collection.