Fit Buns DM, Case study Bread by Mex

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Industry Sports and Health Clubs, Gyms, Bread
Media Direct marketing, Case study
Market Ukraine
Agency Mex
Art Director Andrey Dashkevich
Account manager Artem Karan
Released May 2012

Credits & Description

Media: DM
Geo: Ukraine
Category: Food
Agency: MEX
Brand: Fit Buns
We got into cooperation with bakery that supplies bread to neighbourhood stores. Together we created FIT BUNS — a branded healthy buns with coupon for a free visit to fitness center inside the box.

2996 packs of buns sold the first month.
658 people came for a trial session, 217 purchased membership cards.
That increased the number of fitness centre clients by 25%.
FIT BUNS sales generated 115% return on investments.

Advertising Agency: MEX, Ukraine
Creative Directors: Yegor Kharkoff, Ivan Tsupka
Art Director: Andrey Dashkevich
Senior designer: Julia Bakhtina
Account manager: Artem Karan
New Business Manager: Anastasia Vasilikhina