Green Cup Coffee DM, Case study 100% traceable wake-up calls by Leo Burnett/Laeufer Berlin

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100% traceable wake-up calls

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Industry Coffee, Tea, Breakfast Drinks
Media Direct marketing, Case study
Market Germany
Agency Leo Burnett/Laeufer Berlin
Chief Creative Officer Andreas Pauli
Creative Director Axel Tischer, Gabriel Mattar
Art Director Yigit Unan
Copywriter Mark-Marcel Müller
Released March 2015


Golden Award of Montreux, 2015
DIRECT MARKETING Consumer Goods / Retail Gold Medal

Credits & Description

Brand: Green Cup Coffee
Category: Non-alcoholic drinks
Agency: Leo Burnett
Geo: Germany
Green Cup Coffee: 100% traceable wake-up calls
Advertising Agency: Leo Burnett, Berlin, Germany
Chief Creative Officer: Andreas Pauli
Creative Directors: Axel Tischer, Gabriel Mattar
Art Director: Yigit Unan
Copywriter: Mark Marcel Müller
Account Director: Lennart Wittgen
Agency Producer: Moritz Kiehn
Sound Engineer: Markus Krause
Director​: Jan Schöttler
An idea to promote Green Cup Coffee, a local german brand with a unique marketing positioning: Selling coffee direct from farms without a middle man, therefore 100% traceable. Meaning, you can trace your coffee back to the exactly farm where it comes from.