Horror Bucket DM, Case study Horror Buckets by Y&R New York

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Horror Buckets

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Industry Shows, Events & Festivals
Media Direct marketing, Case study
Market United States
Agency Y&R New York
Creative Director Michael Schachtner, Graeme Hall
Photographer Milan Daniels, Paul Wood
Released June 2012

Credits & Description

Advertised brand: MOTOR CITY NIGTHMARES 2012
Advert title: HORROR BUCKET
Headline and copy text:

Horror Buckets.
Horror festivals and premieres are all about the films. Popcorn can look
like someone’s brains. And films are best enjoyed with a bucket of popcorn.
Once we realized this, we were pretty quick to arrive at the concept of the
horror bucket. Then it was a simple matter of creating the website where
promoters could view the buckets, personalize them, and order them.

Advertising Agency: Y&R, New York, USA
Creative Director: Graeme Hall & Michael Schachtner
Art Director: Paul Wood & Milan Daniels
Copywriter: Paul Wood & Milan Daniels
Photographer: Paul Wood & Milan Daniels
Additional credits: Jim Elliott