IKEA DM, Case study The first catalogue that pays rent by 303Lowe Sydney

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The first catalogue that pays rent

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Industry Department Stores & Shopping Malls
Media Direct marketing, Case study
Market Australia
Agency 303Lowe Sydney
Associate Creative Director Richard Berney
Executive Creative Director Simon Langley
Art Director Darren Borrino
Copywriter Stuart Turner
Released July 2011


Caples Awards 2012
Campaigns Integrated campaign Gold
Campaigns Launch campaign Gold
Other Media Retention/Loyalty, non-mail Gold

Credits & Description

Agency: 303Lowe
Client: IKEA
Executive Creative Director: Simon Langley
Associate Creative Director: Richard Berney
Copywriter: Stuart Turner
Art Director: Darren Borrino