James Ready DM, Case study James Ready 50% Awesomer Coasters by Leo Burnett Toronto

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James Ready 50% Awesomer Coasters

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Industry Beers and Ciders
Media Direct marketing, Case study
Market Canada
Agency Leo Burnett Toronto
Creative Director Lisa Greenberg, Judy John
Producer Kim Burchiel
Illustrator Chris Duchaine, Cheryl Geonanga
Released May 2012

Awards

FAB Awards 2013
Collateral & POS Alcoholic Drinks FAB Award

Credits & Description

Category: Collateral & POS
Sub-Category: Alcoholic Drinks
Title: James Ready 50% Awesomer Coasters
Client: James Ready
Agency: Leo Burnett, Toronto
Creative Director: Judy John, Lisa Greenberg
Creative Team: Copywriter - Steve Persico / Art Director - Anthony Chelvanathan
Account Director: Natasha Dagenais
Account Service Team: Rebecca Simon
Producer: Kim Burchiel
Illustrator: Chris Duchaine, Cheryl Geonanga
Other Credits:
Group Creative Director - Anthony Chelvanathan, Steve Persico