Jornal De Noticias DM, Case study Jornal de Noticias: Clothes Lines Media by DraftFCB Lisbon

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Jornal de Noticias: Clothes Lines Media

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Industry Publishing, streaming & media
Media Direct marketing, Case study
Market Portugal
Agency DraftFCB Lisbon
Art Director Ricardo Silveira
Copywriter Viton Araujo
Photographer Jarbas Teixeira Alves
Released March 2012

Credits & Description

Terror has invaded the city

To promote the 32nd Fantastic Film Festival we took advantage of the traditional clothes line that are part of the Portuguese urban landscape to invent a new media: How: At a cost of 50 bed sheets (5€ each), offered to the owners of the clothes line as a little gift for the space they kindly lent us, we were able to hang “bed sheet ghosts” in places with high visibility and spread a message saying that “terror has invaded the city” to hundreds of people.

Advertising Agency: DraftFCB, Lisbo, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luís Silva Dias
Art Director: Ricardo Silveira
Copywriter: Viton Araújo
Photographer: Jarbas Teixeira Alves
Production: Manuela Fonseca