Jwt DM, Case study Light up your fireplace by J. Walter Thompson Amsterdam

Adsarchive » DM , Case study » Jwt » Light up your fireplace

Light up your fireplace

Pin to Collection
Add a note
Industry Advertising agencies, Business equipment & services
Media Direct marketing, Case study
Market Netherlands
Agency J. Walter Thompson Amsterdam
Creative Director Bas Korsten
Producer Elisah Boektje
Released January 2013


Clio Awards, 2013
Design Direct Marketing Bronze

Credits & Description

Media: DM
Category: Agency self-promo
Agency: JWT
Brand: JWT
Geo: Europe, Netherlands
Advertising Agency: JWT Amsterdam, the Netherlands
Creative Director: Bas Korsten
Concept: Bas Korsten, Mark Peeters, Robert Nelk
Design: Kyoko Takeshita
Photographers: Chuck Studios, Erik de Koning
Producer: Elisah Boektje
Published: January 2013
Light up your fireplace is a set of 5 paraffin blocks displaying the greatest fires in history! The series of 5 paraffin blocks, available in matching box, contain 5 cityscapes of the ‘Greatest Fires in History’. Now you too can watch as Rome burns, or should you prefer, Tokyo, Chicago, London, or San Francisco. And whilst back in the year 66 AD, Rome burned for 6 long days. You can have it burned to ashes in just 3 hours. Whilst enjoying a good book and a fine glass of wine. Arson has never been so fun.