Mahiki DM, Case study Mahiki: Take A Taxi by Bates PanGulf Aby Dhabi

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Mahiki: Take A Taxi

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Industry Public awareness
Media Direct marketing, Case study
Market United Arab Emirates
Agency Bates PanGulf Aby Dhabi
Creative Group Head Rajaram Ojha
Creative Director Richard Nugent, Prasanna Hegde
Art Director Haja Mohideen, Vidhu Pv, Abdul Shafeek
Copywriter Sheldon Serrao
Released March 2012

Credits & Description

Mahiki, Dubai's newest and hottest nightclub, wished to promote the use of taxis instead of drinking and driving, as one of their social responsibility initiatives so Bates PanGulf created this idea

Category: Public interest
Client: Mahiki
Agency: Bates PanGulf
Country: United Arab Emirates
Creative Director: Richard Nugent
Creative Director: Prasanna Hegde
Art Director: Haja Mohideen
Art Director: vidhu pv
Art Director: Abdul Shafeek
Copywriter: Sheldon Serrao
Creative Group Head: rajaram ojha