McDonald's DM, Case study McDonald’s Quality Matters by TBWA\ Milan

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McDonald’s Quality Matters

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Industry Fast food
Media Direct marketing, Case study
Market Italy
Agency TBWA\ Milan
Creative Director Raffaele Cesaro
Art Director Francesca Scalon
Copywriter Valentina Barone
Photographer Luisa Valieri
Released August 2012

Credits & Description

Category: Food
Brand: McDonald's
Agency: TBWA
Country: Italy
Leaflets that highliting McDonaldâs ingredients build up, for the most popular burger in Italy: the Big Mac, the McChicken, the Royal Deluxe. Each page represents an ingredient in the recipe and explains is qualities. A simple tool to communicate the quality of McDonaldâs products in all of its restaurants
Category: Food
Client: McDonald's
Agency: TBWA
Country: Italy
Creative Director: raffaele cesaro
Art Director: Francesca Scalon
Copywriter: Valentina Barone
Photographer: Luisa Valieri