MJTI DM, Case study JobFest , 3 by Cossette Montreal

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JobFest , 3

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Industry Recruiting, Social Services
Media Direct marketing, Case study
Market Canada
Agency Cossette Montreal
Creative Director Nick Richards
Art Director Lisa Lebedovich
Copywriter Katie Ainsworth
Designer Justin Renvoize, Amanda Froese, Craig Lam
Producer April Haffenden
Photographer Philip Jarmain
Account Supervisor Bianca Knop
Released June 2012

Credits & Description

Category: Public services & utilities
Brand: MJTI (Ministry of Jobs, Tourism and Innovation)
Agency: Cossette
Country: Canada
Hired by the BC government to help get BC youth excited about career exploration, Cossette created JobFest 2012. A 52-stop rock concert style tour, JobFest showcased BC

labour market info, interactive career exploration tools and invited young people to audition

their bands for a chance to appear on the main stage to open for the headliners. Cossette

designed and executed the concept, branding, logos, advertising campaign (print, radio,

transit, OOH, ambient, and online), website, social media, and event elements, including

tour truck, tents, banners, signage, event staff uniforms, and promo giveaways (guitar

picks, t-shirts, temporary tattoos, and DVDs).

Category: Public services & utilities
Client: MJTI (Ministry of Jobs, Tourism and Innovation)
Agency: Cossette
Country: Canada
Creative Director: katie ainsworth
Creative Director: Nick Richards
Copywriter: katie ainsworth
Copywriter: katie ainsworth
Art Director: Lisa Lebedovich
Producer: April Haffenden
Assoc Creative Director: Lisa Lebedovich
Digital Project Manager: Melissa Luther
Account Director: Louis He
Retoucher: Steve Pinter
Photographer: Philip Jarmain
Designer: Justin Renvoize
Designer: Amanda Froese
Designer: Craig Lam
Web Designer: Cameron McNab
Studio Artist: Rob Horsman
Digital Development: We The Collective
Account Supervisor: Bianca Knop
Account Executive: Shirley Lam