Musica: XBOX KINECT STAR WARS POSTER by The Jupiter Drawing Room South Africa for Musica

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Musica: XBOX KINECT STAR WARS POSTER

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Industry Culture, Leisure & Sport
Media Direct marketing, Case study
Market South Africa
Agency The Jupiter Drawing Room South Africa
Executive Creative Director Ross Chowles
Creative Director Joanne Thomas The Jupiter Drawing Room Cape Town
Art Director Lucas Van Vuuren Cape Town
Copywriter Jonathan Commerford, Dale Winton Cape Town
Released April 2012

Credits & Description

To help launch the new Kinect Star Wars video game in Musica entertainment stores across South Africa, a poster was created to generate awareness amongst shoppers. In its flat, A1 form, the poster advertised the Kinect Star Wars game. However, when the poster was rolled up to be handed out, it formed a life-size lightsaber. The interactive nature of the posters created so much excitement that they were all snapped up almost instantly and queues formed to play in-store demos of the game.

Category: Entertainment & leisure
Client: Musica
Agency: The Jupiter Drawing Room (Cape Town)
Country: South Africa
Executive Creative Director: Ross Chowles
Creative Director: Joanne Thomas
Art Director: lucas van Vuuren
Copywriter: Dale Winton
Copywriter: Jonathan Commerford
Agency Producer: Janet Baird