PEN Sweden DM, Case study Buy A Voice – For Freedom Of Speech [image] by DDB Stockholm

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Buy A Voice – For Freedom Of Speech [image]

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Industry Charities, Foundations, Volunteers
Media Direct marketing, Case study
Market Sweden
Agency DDB Stockholm
Production Flickorna Larsson
Released October 2016

Awards

Epica Awards 2017
Direct Marketing Business To Business Direct Silver

Credits & Description

In co-operation with voice talent agent Roster, PEN Sweden is making use of an overseen niche media channel – the voice sample – to give people in advertising, pr, media, film, web and game production a tool to contribute to PEN's fight for freedom of speech. And remind them what's happening to their peers in countries where that freedom is limited. Roster has an extensive voice archive with thousands of samples. Sample by sample, we are replacing the nonsense with texts by journalists, authors and writers around the world who are persecuted, jailed and tortured for speaking their mind. We're inviting voice agents and archives around the world to join this initiative. Visit http://www.buyavoiceforfreedom... and sign up. We'll put you in contact with your local PEN centre and provide you with scripts.
Media: Direct Marketing
Category: Charities & appeals
URL: http://www.buyavoiceforfreedom...
Country: Sweden
Advertiser: Pen International Sweden
Product: Voice Archive For Freedom Of Speech
Agency: Nord Ddb
Entrant: Nord Ddb
Production Company: House
Graphic Design: Petter Mollberg Fagring, Mikael Norberg