Peugeot DM, Case study When Lions Drive Cars by Bruckner Yaar Levi Tel-Aviv

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When Lions Drive Cars

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Industry Cars
Media Direct marketing, Case study
Market Israel
Agency Bruckner Yaar Levi Tel-Aviv
Chief Creative Officer Yoram Levi
Creative Director Adam Peled
Art Director Udi Ovadia
Copywriter Dror Lavi
Released April 2017

Credits & Description

Category: Automotive
Client: Peugeot (Israel)
Advertising Agency: Bruckner Yaar Levi
‪Partner & Chief creative director: Yoram Levi
Creative Director: Adam Peled
Art Director: Udi Ovadia
Copywriter: Dror Lavi
Client Management: Vered Braverman, Liran Nissim
Strategy: Liron Schecter
PR: Meidan Zwiebel
Published: April 2017
The first flyer to place lions as drivers.
Peugeot Israel with a clever flyer that creates the illusion that a lion is driving your car! The flyers were placed on the windshields of the competition's vehicles in 5 different cities throughout Israel (TLV, Hertzelia, Ramat Hasharon, Modiin & Rishon Letzion), communicating the brands sale days (AKA "Lion Days"), with a specific message inviting each driver to "become a lion". The flyer included the times and dates for the event, as well as a trade-in offer for drivers who already owned a Peugeot, which resulted in thousands of surprised drivers who were exposed to the message. The Images were shared throughout social media platforms in the country, and the company reported a 25% increase in the number of people attending the event as opposed to last year.