Planet Kids DM, Case study Planet Kids: Invite by Happy

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Planet Kids: Invite

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Industry Education
Media Direct marketing, Case study
Market India
Agency Happy
Art Director Shatrughan Ramanathan
Copywriter Megha Ramesh
Released March 2012

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: PLANET KIDS
Product/Service: PLAY SCHOOL
Chief Creative Officer: Praveen Das (Happy)
Chief Executive Officer/Executive Creative Director: Kartik Iyer (Happy)
Creative Director/Copywriter: Carl Savio (Happy)
Copywriter: Megha Ramesh (Happy)
Illustrator/Designer: Nalisha Chouraria (Happy)
Art Director: Shatrughan Ramanathan (Happy)
Senior Account Executive: Ajay Kumar (Happy)
Retoucher: Ramakrishna R (Happy)
Media placement: Invitation - Distributed to students at school. - 20th March 2011

Describe the brief from the client
Planet Kids, Bangalore's leading play school chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents.

Describe the challenges and key objectives
The objective was to create excitement around the event and get their kids buzzing. Cost-effectiveness was key.

Describe how you arrived at the final design
So, we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voilà, the 'hand puppet' invite was born out of a single A4-sized sheet!

Give some indication of how successful the outcome was in the market
The invite soon became the children’s new, favourite toy and kept them entertained long after the event.