Salud sin Filas DM, Case study Calendario del dolor [original language] by Publimark Lowe San Jose

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Calendario del dolor [original language]

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Industry Public awareness
Media Direct marketing, Case study
Market Costa Rica
Agency Publimark Lowe San Jose
Chief Creative Officer Javier Zeledon
Art Director Milena Soto
Copywriter Maricarmen Montero
Released June 2017

Awards

El Ojo Festival 2017
Directo Correo Directo Bronce

Credits & Description

Category: Public Interest, NGO
Media: Direct
Brand: Salud sin Filas
Brand: Campaña En Contra de La Falta de Atención Médica
Agency: MullenLowe
Geo: Costa Rica
Geo: Centroamérica y Caribe
Advertising Agency: Publimark MullenLowe, Costa Rica
Chief Creative Officer: Javier Zeledón
General Creative Director: Jorge Carrera
General Art Director: Franklin Guevara
Copywriter: Maricarmen Montero
Graphic Designer: Susana Salas
Creative Supervisor: Jonathan Sánchez
Art Director: Milena Soto
Published: June 2017
Synopsis:
In Costa Rica citizens wait as long as 9 years for a single medical appointment in public health institutions. Some of them have even died while waiting. That’s why the Calendar of Pain was created, to expose for the first time the medical files of the patients, and to demand a response from the government and the entity in charge of health care in the country.