Singapore Open DM, Case study Sentosa Singapore, Barclays Singapore Open: Pool Table by Tequila\ Singapore

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Sentosa Singapore, Barclays Singapore Open: Pool Table

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Industry Sports Teams & Events
Media Direct marketing, Case study
Market Singapore
Agency Tequila\ Singapore
Executive Creative Director Graham Kelly
Art Director Merlin Kwan
Copywriter Paul Allen
Photographer Invy Ng - Shooting Gallery
Released February 2012

Credits & Description

The Barclays Singapore Open is played on one of the toughest courses in Asia. We were asked to create awareness for this event. So we highlighted the immense skill required to be a professional golfer by comparing it to other sports. Based on this idea, we imagine if we apply all these natural factors into other sports, say soccer, how would it be? It would be amazingly difficult to play. For this campaign we developed print and poster ads, bus advertisements and impossible but real pool tables, featuring slopes, trees and bunkers. We placed them inside sports bars around Singapore. Despite rain and indement weather on two of the days, the tournament still managed to draw a crowd of over 23.000 spectators.
Advertising Agency: TBWA/Tequila, Singapore
Executive Creative Director: Graham Kelly
Creative Directors: Hagan de Villiers, Garry Steele
Art Director: Merlin Kwan
Copywriter: Paul Allen
Photographer: Invy Ng