Thai Health Promotion Foundation (ThaiHealth) DM, Case study The Doctor Fortune Teller by Leo Burnett Bangkok

The Doctor Fortune Teller

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Industry Government & Other Authorities, Public Safety, Health & Hygiene
Media Direct marketing, Case study
Market Thailand
Agency Leo Burnett Bangkok
Creative Group Head Skon Khanawuthikarn
Chief Creative Officer Sompat Trisadikun
Executive Creative Director Chanyutt Boonyagate
Art Director Sompat Trisadikun, Juthamas Udomlapsakul
Copywriter Jakkaphong Kirdtongkum
Released June 2017

Credits & Description

Many Thai people aren’t aware of any illness until it’s too late. Statistics show that there are less than 2% of the Thai population who get an annual health checkup. However, they like to go to fortune tellers when they want to know about their lives and health. These are their spiritual beliefs and it is affordable. The Thai Health Promotion Foundation saw the importance Thais give to fortune tellers as an opportunity to educate the Thai people on the benefits of the basic health checkup. As a result, Leo Burnett Thailand set up the first-ever fortune teller booth that offers basic health checkups.
Media: Ambient
Category: Public interest
Client: Thai Health Promotion Foundation
Agency: Leo Burnett Bangkok
Country: Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Chanyutt Boonyagate
Art Director: Juthamas Udomlapsakul
Copywriter: Jakkaphong Kirdtongkum
Art Director: Sompat Trisadikun
Creative Group Head: Skon Khanawuthikarn
Account Director: Panjaporn Kruapanichwong
Editor: Pisut Pankratuek