Food Photos Save Lives by DraftFCB Auckland for UNICEF (United Nations International Children’s Emergency Fund)

Food Photos Save Lives

Pin to Collection
Add a note
Industry Charities, Foundations, Volunteers
Media Direct marketing, Case study
Market New Zealand
Agency DraftFCB Auckland
Released February 2014

Awards

Cannes Lions, 2014
MOBILE LIONS Social for Mobile: Response/Real-Time Activity (including crowdsourcing) SILVER

Credits & Description

Category Digital Direct Marketing / Social Media & Viral Marketing
Agency DraftFCB New Zealand / Auckland
Client Unicef
Title Food Photos Save Lives
URL http://foodphotossavelives.org.nz
Designer Mike Braid, Nick Smith
Agency FCB New Zealand / Auckland
Agency Producer Haydn Thomsen
Creative Team Melina Fiolitakis, Kevin Walker, Simon Sievert
Executive Creative Director James Mok, Tony Clewett, Regan Grafton, Greg Wood
User Interface Designer Tony Susi, James McMullan