Valberg DM, Case study Valberg: Safe-calendar 2012 by Folga

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Valberg: Safe-calendar 2012

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Industry Electronic Devices & Home Appliances
Media Direct marketing, Case study
Market Ukraine
Agency Folga
Copywriter Iryna Antoniuk
Illustrator Denis Pogrebnyak
Account manager Olesya Berdylo
Released August 2011

Credits & Description

Safe keeps on protecting.12 security levels all the year round.
The calendar is made as an imitation of real safe, where each page contains a description of one of safe's characteristic. The safe guards so well, that thieves will rather get tired than open it. The calendar has a metal looking handle, and anyone can select necessary week by simply turning it. Each page has a gap for said handle, so the user won`t be able to turn the page for the next month before the handle is positioned correctly. The color of the all pages is similar to actual safe`s color, pages are combined with special retainers. The last page contains discount coupons for future purchases. The calendar will be presented as a gift to the corporate clients and partners.
Advertising Agency: Folga, Kyiv, Ukraine
Art Director: Denis Pogrebnyak
Copywriter: Iryna Antoniuk
Illustrator: Denis Pogrebnyak
Account manager: Olesya Berdylo
Translation: Guryeva Olga