Wonderbra DM, Case study Wonderbra: Self-Help Books, Business by Publicis Madrid

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Wonderbra: Self-Help Books, Business

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Industry Lingerie, Underwear, Pajamas, Tights & Stockings
Media Direct marketing, Case study
Market Spain
Agency Publicis Madrid
Creative Director Juan Pablo Gariglio, Rafael Santamarina, Walter Aregger
Released June 2012

Credits & Description

Media: DM
Geo: Spain
Category: Clothing & Footwear
Agency: Publicis
Brand: Wonderbra
Publicis Spain has developed a local action of PLV for Wonderbra, the famous brand of bras DBApparel. For this they have created a self-help book focused in different aspects of life: Relationships, professional careers, and, of course seduction techniques. The content of the books surely keeps the promises of the covers. Because even though they are perfect books on the outside, even with pages you can touch, when opening the cover a Wonderbra box is discovered inside. The book stands have been placed in bookstores and in shopping centers.

Advertising Agency: Publicis, Spain
International Creative Director: Erik Vervroegen
General Creative Director: Alexandre Okada
Creative Director: Rafael Santamarina
Creatives: Arturo Sanía, Esteban Franco
Account Director: Charles Georges Picot