Ordinary Classics to Remember Forever by DraftFCB Rio De Janeiro for YES BRASIL

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Ordinary Classics to Remember Forever

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Industry Stationery
Media Direct marketing, Case study
Market Brazil
Agency DraftFCB Rio De Janeiro
Executive Creative Director Benjamin Yung Jr., Cassio Zanatta
Art Director Juliano De Almeida
Copywriter Nina Góes
Photographer Leandro Texeira
Illustrator Laura Souza
Released June 2012

Credits & Description

Category: Promotional Item Design
Advertiser: YES BRASIL
Product/Service: STICKY NOTE PAD
Agency: DRAFTFCB BRASIL
Art Director: Juliano De Almeida (Draftfcb Brasil)
Copywriter: Nina Goes (Draftfcb Brasil)
Illustrator: Laura Souza (Draftfcb Brasil)
Executive Creative Director: Benjamin Yung Jr (Draftfcb Brasil)
Executive Creative Director: Cassio Zanatta (Draftfcb Brasil)
Art Buyer: Tina Castro (Draftfcb Brasil)
Art Buyer: Gisele Miranda (Draftfcb Brasil)
Art Buyer: Daniel Gonçalves (Draftfcb Brasil)
Photographer: Leandro Texeira (Draftfcb Brasil)
Media placement: Sticky Notes Cover - Stationery Stores - 13 April 2012

Describe the brief from the client
Sticky notepads of all brands are very similar. The client's objective is to create a differential in the selling point so that, when buying, the client would choose Yes instead of the others.

Describe the challenges and key objectives
The main challenge is to make the clients not only remember their appointments, but also the brand Yes, since it competes with many other stationery products. In the short term, the goal was to increase sales of this product.

Describe how you arrived at the final design
The product itself turned into its own advertising media. By adding covers to the sticky note pads, we made them into a mini book collection, the 'Ordinary Classics to Remember Forever'.
Each mini book had a different theme, based on appointments, and things that we have to write down so we won’t forget: The Correct Address, The Unpaid Bill, The Login Password and The Dentist Appointment on Tuesday.

Give some indication of how successful the outcome was in the market
Several design sites promoted the collection. Sales exceeded expectations: the sticky note pads became the brand's most sold product.