Dirk&Philip Kommunikation DM, Design & Branding, Case study THE GIFT-WRAP GIFT by dirk&philip kommunikation


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Industry Advertising agencies, Business equipment & services
Media Direct marketing, Design & Branding, Case study
Market Germany
Agency dirk&philip kommunikation
Photographer Rouben Borchardt
Released December 2011

Credits & Description

Category: Corporate Image & Information
Creative Director/Partner: Philip Borchardt (Dirk&Philip)
Creative Director/Partner: Dirk Henkelmann (Dirk&Philip)
Photographer: Rouben Borchardt (Self Employed)
Media placement: Mailing - 33 individual mailings distributed to existing and prospective clients - 24th of December 2011
Describe the brief/objective of the direct campaign.
If a communications agency is founded in November, the upcoming Christmas season is almost inevitably the first opportunity to give prospective clients and rest of the industry an example of its way of thinking.
Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
Our aim was something that can rarely be achieved by sending out fancy gifts or conventional Christmas cards.
True to the idea ‘It always depends on how you wrap it’, we designed two different gift wrapping sheets in the style of Berlin’s ‘Plattenbauten’, a style of architecture typical of Berlin.
Explain why the creative execution was relevant to the product or service.
This way we gave our clients not only the opportunity to think about how rewarding ‘clever packaging’ can be, but also to really stand out underneath the Christmas tree. With their gifts, and our wrapping.
Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
The overall response to this self-promotional Christmas mailing was exceptionally positive, directly resulting in one additional client on the young agency's roster by January 2012 and several liaisons with other prospective businesses and clients.