Exito DM, Design & Branding, Case study SLICE A RECIPE COOKBOOK [video] by Ogilvy & Mather Bogota

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Industry Education
Media Direct marketing, Design & Branding, Case study
Market Colombia
Agency Ogilvy & Mather Bogota
Director Alejandro Carreño
Executive Creative Director John Raúl Forero Juan José Posada
Creative Director Iván Mejía, Sergio A. Ramírez, Mauricio Guerrero
Designer Luis Solano, Camilo Merizalde
Producer Fredy Rivero
Photographer Javier Crespo
Account manager Fabio Quiroga
Production Los Notarios
Released October 2012

Credits & Description

In almost every home there is a cookbook. The funny thing is that not everybody knows how to cook. That's why Ogilvy & Mather Bogota created a completely sealed impossible to open with your bare hands. In order to see the recipes, people had to cut it apart following thin cutting lines. They where practicing one of the first things that they need to learn: how to use a knife. Slicing apart every recipe, cut by cut.
Media: DM
Category: Education
Client: Grupo EXITO
Agency: Ogilvy & Mather Bogotá
Country: Colombia
Campaign file: Download campaign file
Director: Alejandro Carreño
Creative Chairman: John Raúl Forero
Executive Creative Director: Juan José Posada
Creative Director: Sergio A. Ramírez
Creative Director: Iván Mejía
Creative Director: mauricio guerrero
Producer: Fredy Rivero
Production company: Los Notarios
Client Team Director: Angela Durán
Post production: David Studio
Photographer: Javier Crespo
Designer: Luis Solano
Designer: Camilo Merizalde
Production Manager: Patricia Méndez (PMT)
Music: Sonido Azulado
Account team: Carolina Durán
Account manager: Fabio Quiroga