|Media||Direct marketing, Design & Branding, Case study|
|Agency||Ogilvy & Mather Bogota|
|Executive Creative Director||John Raúl Forero Juan José Posada|
|Creative Director||Iván Mejía, Sergio A. Ramírez, Mauricio Guerrero|
|Designer||Luis Solano, Camilo Merizalde|
|Account manager||Fabio Quiroga|
Credits & Description
In almost every home there is a cookbook. The funny thing is that not everybody knows how to cook. That's why Ogilvy & Mather Bogota created a completely sealed impossible to open with your bare hands. In order to see the recipes, people had to cut it apart following thin cutting lines. They where practicing one of the first things that they need to learn: how to use a knife. Slicing apart every recipe, cut by cut.