Board -The Art of Inspiration by Grey Singapore for LASALLE College of the Arts Singapore

Board -The Art of Inspiration

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Industry Colleges, Universities & Education Centers
Media Direct marketing, Design & Branding, Case study
Market Singapore
Agency Grey Singapore
Executive Creative Director Till Hohmann
Creative Director Antonio Bonifacio
Typographer Nasheet Shadani Ltd.
Released June 2014

Credits & Description

In conjunction with the anniversary of the founding of the LASALLE School of the Arts Singapore a design driven campaign was needed to push awareness and drive in admissions.
We found interesting personal quotes from great artists/innovators. These quotes reflect on alternative creative paths they could have chosen or on the impact crafts training has had on their thinking and work. Perfect content. Using stylistically different calligraphic treatment, we created the portraits of three of them using their respective quote. In print campaign they work with added headline: questions to the audience about their ambitions.
The visual content of the campaign focused on the idea of uncovering your own hidden talents and passions for the arts â getting the audience to reflect on their own ambitions and goals.
Category: Education
Client: LASALLE College of the Arts Singapore
Agency: Grey Group Singapore
Country: Singapore
Chief Creative Officer: Ali Shabaz
Executive Creative Director: Till Hohmann
Creative Director: Antonio Bonifacio
Associate CD / Art Director: Nasheet Shadani
Assoc Creative Director: Sunny Deo
Graphic Designer: Luis Fabra
Account Director: Juhi Manwani
Typographer: Nasheet Shadani
Production Manager: Wong Cheng Wah
Senior Account Manager: Khoo Suat Ling