CRISTINA NICULESCU DM, Design & Branding THE SLIMMING BUSINESS CARD by Saatchi & Saatchi Dubai

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THE SLIMMING BUSINESS CARD

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Industry Sports and Health Clubs, Gyms
Media Direct marketing, Design & Branding
Market United Arab Emirates
Agency Saatchi & Saatchi Dubai
Released February 2013

Awards

Dubai Lynx 2013
Design STATIONERY SILVER

Credits & Description

Client CRISTINA NICULESCU
Product PERSONAL TRAINER
Entrant SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES
Type of Entry: Design
Category: STATIONERY
Title: THE SLIMMING BUSINESS CARD
Product/Service: PERSONAL TRAINER
Entrant Company : SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES
Advertising Agency : SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES
Name Company Position
Umran Shaikh Saatchi/Saatchi Art Director
Wayne Fernandes Saatchi/Saatchi Copywriter
Richard Copping Saatchi/Saatchi Executive Creative Director
Valery Starr Saatchi/Saatchi Producer/Production
Brief Explanation:
Being an independent trainer, obviously budgets were a constraint. So we had to do something that was cost effective. Key Objective: Get people to call in and convert them to clients.
Describe the brief from the client:
Being an independent Personal Trainer, one usually has to rely on word of mouth to attract new clients. And in a place like Dubai, where media isn’t exactly cheap, we were challenged by Cristina Niculescu to come up with a cost effective way that would get people talking about her.
Description of how you arrived at the final design:
No frills. No fancy design. No elaborate mechanism, just a simple ‘Before’ and ‘After’ situation that uses the horizontal and vertical position of the card.
Indication of how successful the outcome was in the market:
The response Cristina experienced was quite encouraging. This simple representation of getting in shape, got people talking, and generated a number of calls. Most of who are now happy clients.