Ford DM, Design & Branding Welcome A New Ford Into Your Family by J. Walter Thompson Auckland

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Welcome A New Ford Into Your Family

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Industry Cars
Media Direct marketing, Design & Branding
Market New Zealand
Agency J. Walter Thompson Auckland
Executive Creative Director Justin Barnes
Art Director Clara Mclaurin
Copywriter Sam Dickson, Steve Ogilvie
Designer Glenn Chapman
Illustrator Glenn Chapman, Sasha Fowler
Released November 2017


D&AD Awards 2018
Writing for Design Writing for Printed Materials & Graphic Communications Wood Pencil

Credits & Description

Media: Direct Marketing
Category: Automotive
Client: Ford Motor Company of New Zealand
Agency: J. Walter Thompson Auckland
Country: New Zealand
Campaign file: Download campaign file
Executive Creative Director: Justin Barnes
Art Director: Clara McLaurin
Copywriter: steve ogilvie
Copywriter: Sam Dickson
Illustrator: Sasha Fowler
Illustrator: Glenn Chapman
Designer: Glenn Chapman
Welcome A New Ford Into Your Family.
Ford of New Zealand had a problem, they were discontinuing two of their most loved models – the Territory and the Falcon. Understandably, loyal owners of these two cars weren’t happy, so Ford needed to convince these people that there was a range of other great Ford vehicles they could choose from. This direct mailer took the form of a tongue-in-cheek children’s book and told the story of a fictional family who were embarking on an adventure to find their ideal new car from Ford’s exciting new range of vehicles. This storybook was designed in a style reminiscent of New Zealand’s much-loved ‘Golden Books’ – a childhood publishing series that the people of New Zealand had grown up with. Inside, pictures were hand illustrated in the style of this genre, highlighting the range of vehicles and the many adventures families can enjoy in them. Also included was a $2000 discount voucher in the form of a retro-styled bookmark.