IKEA DM, Design & Branding Cook This Page, 9 by Leo Burnett Toronto

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Cook This Page, 9

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Industry Department Stores & Shopping Malls
Media Direct marketing, Design & Branding
Market Canada
Agency Leo Burnett Toronto
Chief Creative Officer Judy John
Creative Director Lisa Greenberg
Art Director Anthony Chelvanathan
Copywriter Steve Persico
Designer Anthony Chelvanathan
Photographer Arash Moallemi
Released September 2016


One Show 2017
Direct Marketing Print: Flat & Dimensional Gold
Direct Marketing Ambient: P.o.p. & In-store - Campaign Silver
Direct Marketing Craft: Printing / Production - Single Or Campaign Silver
Design Promotional: Promotional Items - Single Or Series Silver
Print & Outdoor Promotional / Collateral: Promotional Items - Single Or Campaign Bronze
Print & Outdoor Craft: Printing / Production - Single Or Campaign Merit

Credits & Description

Client: Ikea Canada
Advertiser: Ikea
Media: Promotional Products
Brand: Ikea Canada
Country: Canada
Agency: Leo Burnett Toronto
Chief Creative Officer: Judy John
Creative Director: Lisa Greenberg
Group Creative Director: Anthony Chelvanathan
Group Creative Director: Steve Persico
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
Designer: Anthony Chelvanathan
Senior Graphic Artist: Robin Osmond
Agency Producer: Franca Piacente
Agency Producer: Alexandra Postans
Agency Producer: Gord Cathmoir
Agency Producer: Anne Peck
Agency Producer: Carly Price
Photographer: Arash Moallemi
Videographer: Jonathan Lajoie
Editor: David Nakata
Account Director: Allison Litzinger
Account Director: Emily Robinson
Account Supervisor: Rebecca Simon
Chief Strategy Officer: Brent Nelsen
Group Planning Director: Tahir Ahmad
To show people that getting creative in the kitchen can be deliciously easy, we created The IKEA Cook This Page Parchment Paper Recipe Series, a recipe reinvention.
During the IKEA kitchen event, the recipe posters were placed in IKEA stores across Canada. People could take them home and get inspired.
The recipes are printed on parchment cooking paper. People fill in the blanks, roll it, cook it, and eat! The ingredient blanks were measured, helping people determine how much sauce or salt or chive to add. Illustrations were inspired by the food. Each recipe incorporated IKEA food and kitchen items.