IKEA DM, Design & Branding Ikea: Cook This Page [image] 6 by Leo Burnett Toronto

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Ikea: Cook This Page [image] 6

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Industry Household maintenance & pet products, Department Stores & Shopping Malls
Media Direct marketing, Design & Branding
Market Canada
Agency Leo Burnett Toronto
Chief Creative Officer Judy John
Creative Director Lisa Greenberg
Art Director Anthony Chelvanathan
Copywriter Steve Persico
Photographer Arash Moallemi
Illustrator Anthony Chelvanathan
Production Papertec Inc.
Production Trade Graphics
Released October 2016


LIA Awards 2017
Design Poster Campaign Bronze Winner

Credits & Description

Entrant: Leo Burnett Toronto, Toronto
Brand: Ikea Canada
Corporate Name of Client: IKEA Canada
Agency Account Supervisor: Rebecca Simon
Group Account Director: Allison Litzinger
Agency Account Director: Emily Robinson
Vice President, Group Planning Director: Tahir Ahmad
Chief Strategy Officer: Brent Nelsen
Agency: Leo Burnett, Toronto
Chief Creative Officer: Judy John
Group Creative Directors: Anthony Chelvanathan/Steve Persico
Creative Director: Lisa Greenberg
Copywriter: Steve Persico
Art Director: Anthony Chelvanathan
Executive Agency Producer: Franca Piacente
Agency Producer: Alexandra Postans
Photography Studio: Fuze Reps, Toronto
Photographer: Arash Moallemi
Illustrator: Anthony Chelvanathan
Print Producers: Gord Cathmoir/Anne Peck/Carly Price
Senior Graphic Artist: Robin Osmond
Production Companies: Trade Graphics By Design/Papertec
Editor: David Nakata
Food Stylist: Matthew Kimura
To show people that getting creative in the kitchen can be deliciously easy, we created The IKEA Cook This Page Parchment Paper Recipe Series, a recipe reinvention.
During the IKEA kitchen event, the recipe posters were placed in IKEA stores across Canada. People could take them home and get inspired.
The recipes are printed on parchment cooking paper. People fill in the blanks, roll it, cook it, and eat! The ingredient blanks were measured, helping people determine how much sauce or salt or chive to add. Illustrations were inspired by the food. Each recipe incorporated IKEA food and kitchen items.