PURVEYORS OF GOOD TASTE by HECKART STUDIOS for Kenwood

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PURVEYORS OF GOOD TASTE

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Industry Business equipment & services, Corporate Image
Media Direct marketing, Design & Branding
Market United States
Agency HECKART STUDIOS
Creative Director Aaron Heck
Released May 2009

Credits & Description

Category: Point of Sale
Advertiser: HECK ESTATES
Product/Service: KENWOOD VINEYARDS
Agency: HECKART STUDIOS
Date of First Appearance: May 1 2009 12:00AM
Entrant Company: HECKART STUDIOS, Beverly Hills, USA
Creative Director: Aaron Heck (HeckArt Studios)
Lead Designer: John Fransella (HeckArt Studios)
Media placement: point of sale - supermarkets - May 2009
Describe the challenges and key objectives
The challenge was to clearly communicate a very specific idea within a matter of seconds.
Describe the brief from the client
The client requested creative for point of sale items that would communicate both the specific flavour profiles of individual wine varietals as well as the brand's long standing reputation as one of Sonoma County's leading taste makers.
Describe how you arrived at the final design
Several creative comps were procured and presented to the client. The final artwork was developed into a full point of sale campaign.
Give some indication of how successful the outcome was in the market
The creative utilises clean, straightforward imagery to visually convey the message. The tagline further reinforces the communication while also speaking to the brand's position as an industry leader. All items were introduced into the marketplace in May 2009 and well received among consumers.