TAMIYA BUSINESS CARD by TBWA\ Bangkok for Siam Tamiya

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TAMIYA BUSINESS CARD

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Industry Culture, Leisure & Sport
Media Direct marketing, Design & Branding
Market Thailand
Agency TBWA\ Bangkok
Art Director Thirasak Tanapatanakul, Tienchuths Rukhavibul
Designer Manasit Imjai, Tienchutha Rukhavibul
Released June 2010

Awards

Cannes Lions 2010
Design - Gold

Credits & Description

Type of entry: Corporate or Brand Identity
Category: Stationery
Advertiser: SIAM TAMIYA
Product/Service: MODEL KITS SHOP
Agency: CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND
Chief Creative Officer: Thirasak Tanapatanakul (Creative Juice Bangkok (TBWA))
Executive Creative Director: Thirasak Tanapatanakul (Creative Juice Bangkok (TBWA))
Graphic Director: Tienchutha Rukhavibul (Creative Juice Bangkok (TBWA))
Art Director: Manasit Imjai (Creative Juice Bangkok (TBWA))
Art Director: Tienchuths Rukhavibul (Creative Juice Bangkok (TBWA))
Art Director: Thirasak Tanapatanakul (Creative Juice Bangkok (TBWA))
Designer: Manasit Imjai (Creative Juice Bangkok (TBWA))
Designer: Tienchutha Rukhavibul (Creative Juice Bangkok (TBWA))
Brief Explanation:
Since the shops give away name cards to prospect customers anyway, why not turn it into a sample modeling kit.
Describe the brief from the client:
Tamiya wanted to expand their customer base, though Tamiya's products are only able to be truly appreciated when you get your hands on it.
Description of how you arrived at the final design:
The surprise from something as simple as a name card that can be actually turned into a model and consumer's curiosity triggers them to try it out.
Indication of how successful the outcome was in the market:
The novelty of the concept became a topic of conversation between modeling enthusiasts, leading to people rushing to the shops, specifically requesting a name card.