Old Blood Gin DM, Design & Branding Write Our Label by Cheil Toronto

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Write Our Label

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Industry Gin
Media Direct marketing, Design & Branding
Market Canada
Agency Cheil Toronto
Released January 2018

Credits & Description

Media: Experiential
Category: Drinks, alcoholic
Client: Old Blood Gin
Agency: Cheil Canada
Country: Canada
Synopsis:
Rather than pay money for a fancy bottle design, Old Blood Gin via Cheil, Canada created a blank ceramic bottle and asked bartenders to draw the label. Drinkers were also asked to redraw the label when they ordered a drink. It's all part of the launch campaign. 40% Alcohol. 61% Ingenuity.