PLAN DM, Design & Branding Plaster Pads, 8 by AMV BBDO London

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Plaster Pads, 8

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Industry Charities, Foundations, Volunteers, Human Rights
Media Direct marketing, Design & Branding
Market United Kingdom
Agency AMV BBDO London
Creative Director Jim Hilson, Toby Allen
Art Director Scott Kelly
Copywriter Ben Polkinghorne
Released October 2017

Credits & Description

Agency: BBDO
Geo: United Kingdom
Advertising Agency: AMV BBDO, London, UK
Creative Directors: Toby Allen, Jim Hilson
Copywriter: Ben Polkinghorne
Art Director: Scott Kelly
Agency Planner: Alaina Crystal
Agency Account Managers: Sarah Douglas, Anna Holloway, Camilla Ahwazian
Art Producers: Deborah McCartney, Fiona Bailey
Hero Visual Photographer: Sebastian Nevols
Pack Visual Photographer: Jack Lawson
Published: October 2017
Children's charity Plan International UK wants to stick it to period shame with miniature sanitary pads that can be worn as plasters for anyone to see.
The campaign, launched on International Day of the Girl, tackles social stigma around menstrual hygiene faced by girls around the world. The charity distributed boxes of Plaster Pads to celebrities and influencers and encouraged people to show that periods are nothing to be ashamed of with the hashtag #WeAllBleed.