Quick DM, Design & Branding Share The Magic Box by Happiness Brussels

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Share The Magic Box

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Industry Fast food
Media Direct marketing, Design & Branding
Market Belgium
Agency Happiness Brussels
Chief Creative Officer Geoffrey Hantson
Creative Director Philippe Fass
Creative Laurie Lacourt, Catherine Hermans
Illustrator Scott Martin
Released March 2017

Credits & Description

Quick is the biggest fast food chain in Belgium. Opposite McDonald's, it's also the only Belgian brand on the market. As such, when it comes to doing something socially responsible, it's obvious Quick wants to do something for the Belgians.Everybody knows the Magic Box, Quick's iconic children’s menu box (equivalent of McDonald's Happy Meal).
Kids love it because there’s always a free gift inside. But what if during the holidays, the Magic Box wasn’t only about ‘getting’, but also about ‘giving’. So we transformed the Magic Box into a magical tool for children to give something back.
Children were invited to pick out a toy at home and bring it to Quick. Once their Magic Box was empty, they only had to put the toy they brought inside, and leave a note or drawing.
Media: Direct Marketing
Category: Restaurants & fast food
Client: Quick Belgium
Agency: Happiness, Brussels
Country: Belgium
Chief Creative Officer: Geoffrey Hantson
Creative Director: Philippe Fass
Creative: Laurie Lacourt
Creative: Catherine Hermans
Illustrator: Scott Martin
Graphic Designer: Frederik Draulans
Graphic Designer: Emilie Wauthelet
Account Director: Pascal Kemajou
Agency Producer: Sophie Gunsbourg
Account manager: Nathalie Duchatelet
Account Executive: Gitta De Vos