RAJIV SAINI DM, Design & Branding REMOTE by BLUE APPLE Dubai

REMOTE

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Industry Consumer & Public services, Pet Food, Pet Care Products & Services
Media Direct marketing, Design & Branding
Market United Arab Emirates
Agency BLUE APPLE Dubai
Released February 2013

Awards

Cannes Lions 2013
Design Lions Publications & Business Communications Bronze

Credits & Description

Client RAJIV SAINI
Product DOG TRAINING SERVICE
Entrant BLUE APPLE Dubai, UNITED ARAB EMIRATES
Type of Entry: Design
Category: STATIONERY
Title: REMOTE
Product/Service: DOG TRAINING SERVICE
Entrant Company : BLUE APPLE Dubai, UNITED ARAB EMIRATES
Advertising Agency : BLUE APPLE Dubai, UNITED ARAB EMIRATES
Name Company Position
Milind Lanjekar Blue Apple Creative Director
Brief Explanation:
The benefits of employing Rajiv's dog training techniques had to be communicated in a simple and effective manner.
Describe the brief from the client:
Mr. Rajiv Saini is a freelance dog-trainer with a non-existent marketing budget. He had to make a big impression the first time he met prospective clients. And also make it memorable enough so that they will discuss it with their family who might be a part of the decision-making process.
Description of how you arrived at the final design:
It’s frustrating to have an uncontrolled pet in the house. We wanted to communicate to clients that after undergoing Rajiv’s training course their canine pet will be well-mannered and will respond very well to their suggestions, as if they have the remote control.
Indication of how successful the outcome was in the market:
People connected with the idea immediately and took Rajiv's visiting card back to their families. It was memorable and almost everyone who took a card called him or referred Rajiv's services to someone.