Saraiva Bookstore DM, Design & Branding Audiobooks. Classic stories. For your ears. by Moma Propaganda

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Audiobooks. Classic stories. For your ears.

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Industry Book store
Media Direct marketing, Design & Branding
Market Brazil
Agency Moma Propaganda
Creative Director Rodolfo Sampaio
Creative Guilherme Martins
Designer Guilherme Martins
Photographer Felipe Lion
Production Expresso 4 Filmes
Director Andre Lion
Released July 2017

Credits & Description

Category: Retail Services
Brand: Saraiva
Agency: Moma
Geo: Brazil
Additional Info: Ambient
Advertising Agency: MoMa Propaganda, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Creative / Designer: Guilherme Martins
Production: Expresso 4 Filmes
Director: Andre Lion
Photographer: Felipe Lion
Production Manager: Arthur Sperry
Sound: Chico Reginatto
Published: July 2017
Description:
Saraiva is Brazil's largest retail bookstore, a centennial brand, which was facing a great to promote their on-demand audiobooks platform.
We have redesigned renowned album covers, featuring characters from literature classics in the cover of vinyl records.
Inside, there was a summary and a code, granting a whole month of free access to all the on-demand content.