Sky Tv DM, Design & Branding Fargo Woollens by DDB Auckland

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Fargo Woollens

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Industry TV Channels/Radio Stations and Programmes
Media Direct marketing, Design & Branding
Market New Zealand
Agency DDB Auckland
Chief Creative Officer Damon Stapleton
Executive Creative Director Shane Bradnick
Creative Director Chris Schofield
Senior Art Director Nicole Sykes
Designer Nick White
Released February 2016

Awards

D&AD Awards, 2016
Direct Direct Mail Graphite Pencil
Art Direction Art Direction for Direct Wood Pencil

Credits & Description

Agency: Ddb Group New Zealand
Client: Sky Tv
Agency Producer: Julz Lane
Chief Creative Officer: Damon Stapleton
Creative Director: Chris Schofield
Designer: Nick White
Digital Designer: Dean Pomfrett
Executive Creative Director: Shane Bradnick
Senior Art Director: Nicole Sykes
Senior Copywriter: Hayley Marks
Senior Copywriter: Rory Mckechnie
Account Director: Katya Urlwin
Account Manager: Trinity Lawry
Brand Manager (Client): Julia Rutherford
Group Account Director: James Blair
Planner: Jack Murphy
Pr Manager: Sean Brown
Pr Manager: Dean Taylor
When it came to promoting Fargo, Season 2 for New Zealand’s online streaming service NEON, we didn’t just need any old story, we needed a credible one. The kind that would earn NEON an authentic place in the conversations Fargo fans were already having about the show. So we created Fargo Woollens. A not-so-cute collection of jumpers, mittens and beanies which were available online in exchange for a NEON subscription. Like the show, the range was delightfully wholesome at first glance, darkly twisted upon closer inspection. Fans loved it, NEON had record subscriptions and, the range sold out.