Spring Chicken DM, Design & Branding Sign of the Times [image] 7 by NB London

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Sign of the Times [image] 7

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Industry Retail, Distribution & Rental companies, Public Safety, Health & Hygiene
Media Direct marketing, Design & Branding
Market United Kingdom
Agency NB London
Creative Director Alan Dye, Nick Finney
Released January 2016


D&AD Awards 2015
Graphic Design Integrated Graphics Wood Pencil

Credits & Description

Agency: Nb
Client: Spring Chicken Sign of the Times
Creative Director: Alan Dye
Creative Director: Nick Finney
Design Consultant: Michael Wolff
Designer: Kirsty Whittaker
Design Agency: Nb Studio
Sponsor: Fenner Paper Co
Sponsor: Gavin Martin Associates
Sponsor: Whybrow Wayfinding
Project Manager: Hannah Rea
Sign of the Times was created to challenge the iconography of older adults and raise awareness of a new retailer dedicated to this market, Spring Chicken. NB invited over 200 designers to reimagine the 'elderly crossing' road sign. The project was covered by media outlets including the Daily Mail, Huffington Post, Telegraph & The Metro – huge exposure. We then created an exhibition and book, with 100 signs made to the exact specification of British road signs. The signs were auctioned off, with proceeds donated to Age UK. And initial meetings with the Department for Transport have taken place