Stihl DM, Design & Branding Confetti by Publicis Conseil Paris

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Confetti

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Industry Household maintenance & pet products, Tools, Do-It-Yourself Products
Media Direct marketing, Design & Branding
Market France
Agency Publicis Conseil Paris
Creative Director Olivier Altmann
Art Director Philippe Boucheron
Copywriter Patrice Lucet
Released December 2010

Credits & Description

Alternatie title: a happy new year card
Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: STIHL / VIKING / STIHL CHAINSAWS
Product/Service: GARDENING TOOLS
Agency: PUBLICIS CONSEIL
Date of First Appearance: Dec 23 2010
Entrant Company: PUBLICIS CONSEIL, Paris, FRANCE
Chief Creative Officer: Olivier Altmann (Publicis Conseil)
Copywriter: Patrice Lucet (Publicis Conseil)
Art Director: Philippe Boucheron (Publicis Conseil)
Assoc Art Director: Antoine Dezes-Richard
Account Managers: E.Pacreau/S.Gaillard, E.Hazout/S.Tavares (Publicis Conseil)
Advertiser's Supervisors: R.Guimont/G.Olleris (Stihl/Viking)
Media placement: Greeting cards - Mailing to 2500 Stihl/Viking clients and press contacts - December 2010
Synopsis:
A greeting card in the form of a bag full of confetti made of wood shavings.
Stihl chain saws asked us for a greetings card so that the Stihl resellers could create loyalty amongst their customers.
Describe the challenges and key objectives
We had to find a promotional idea in tune with the likeable and humorous image of the brand.
Describe how you arrived at the final design
So we created a small bag of party favours, in which the confetti had been replaced by wood shavings.
We deliberately chose a festive design and bright colours to pick up on the lambda bags you find in the shops.
Give some indication of how successful the outcome was in the market
The greetings card went down very well with customers. Most of the Stihl resellers received compliments, thus perpetuating the image of a brand which is likeable and close to its customers.