The No! Specs DM, Design & Branding The No! Specs by Micro Maniac Hamilton

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The No! Specs

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Industry Advertising & Communication
Media Direct marketing, Design & Branding
Market Canada
Agency Micro Maniac Hamilton
Released October 2017

Credits & Description

Media: Direct
Agency: Micro Maniac
Geo: Canada
Advertising Agency: Micro Maniac, Hamilton, Ontario, Canada
Art Director: Michael Romaniuk
Copywriter: Patrick Godin
Published: October 2017
To get the attention of a well-known independent agency, Zulu Alpha Kilo, we created The No! Specs™; special glasses we 3D printed as an ode to Zulu’s stand against spec work. The pairs were designed for each fake agency “founder” and packaged in customized boxes inspired by their parody website’s inside jokes, graphic elements, and satirical tone. We then created a fake courier service, FedUp With Spec, and hand-delivered the package to their office dressed as FedUp employees.