Thomas Cook DM, Design & Branding Temperatures Calendar by Serviceplan Munich

Adsarchive » DM , Design & Branding » Thomas Cook » Temperatures Calendar

Temperatures Calendar

Pin to Collection
Add a note
Industry Transport, travel & tourism
Media Direct marketing, Design & Branding
Market Germany
Agency Serviceplan Munich
Executive Creative Director Matthias Harbeck
Production Demo Designmodellbau
Released July 2012

Awards

Epica Awards 2012
Direct Marketing Business to Business Direct Bronze

Credits & Description

Agency (city): serviceplan, munich
Creative Director(s): Oliver Palmer
Copywriter(s): Sebastian Wolf
Art Director(s): Michel Maurice Lueck, Sebastian Struppler
Production Company (& City): Demo Designmodellbau, Munich
Chief Creative Officer: Alexander Schill
Executive Creative Director: Matthias Harbeck
Account Supervisor(s): Anna Arnert, Friederike Barf
Screendesign/Programmer: .NFQ/Netzfrequenz
Camera: Stephon Karolus
Online: Ret Lauterbach (plan.net solutions)
Sound Studio: Neue Westpark Studios, Munich
Short explanation
Brief:
To position Thomas Cook as a modern travel agent. And efficiently sell current travel offers.
Solution:
The first calendar displaying the date in form of temperatures. Temperatures of holiday destinations, to be precise. For every one of these holiday destinations the calendar suggests up-to-date Thomas Cook travel offers for immediate booking.
Results:
The calendar became the most effective Thomas Cook sales agent. Since the beginning of the promotion the mobile booking traffic at calendar locations increased by up to 13 %. The conversion rate from enquiry to booking increased by up to 32 % on annual average.
Description
Thomas Cook offers holiday trips which are characterized by individuality, security and the highest quality standards. To live up to this promise we developed a totally new form of customer interaction.