Thomas Cook DM, Design & Branding Temperatures Calendar by Serviceplan Munich

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Temperatures Calendar

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Industry Transport, travel & tourism
Media Direct marketing, Design & Branding
Market Germany
Agency Serviceplan Munich
Executive Creative Director Matthias Harbeck
Production Demo Designmodellbau
Released July 2012


Epica Awards 2012
Direct Marketing Business to Business Direct Bronze

Credits & Description

Agency (city): serviceplan, munich
Creative Director(s): Oliver Palmer
Copywriter(s): Sebastian Wolf
Art Director(s): Michel Maurice Lueck, Sebastian Struppler
Production Company (& City): Demo Designmodellbau, Munich
Chief Creative Officer: Alexander Schill
Executive Creative Director: Matthias Harbeck
Account Supervisor(s): Anna Arnert, Friederike Barf
Screendesign/Programmer: .NFQ/Netzfrequenz
Camera: Stephon Karolus
Online: Ret Lauterbach ( solutions)
Sound Studio: Neue Westpark Studios, Munich
Short explanation
To position Thomas Cook as a modern travel agent. And efficiently sell current travel offers.
The first calendar displaying the date in form of temperatures. Temperatures of holiday destinations, to be precise. For every one of these holiday destinations the calendar suggests up-to-date Thomas Cook travel offers for immediate booking.
The calendar became the most effective Thomas Cook sales agent. Since the beginning of the promotion the mobile booking traffic at calendar locations increased by up to 13 %. The conversion rate from enquiry to booking increased by up to 32 % on annual average.
Thomas Cook offers holiday trips which are characterized by individuality, security and the highest quality standards. To live up to this promise we developed a totally new form of customer interaction.