Turner Duckworth: London & San Francisco DM, Design & Branding Turner Duckworth Christmas Card 2012 by Turner Duckworth: London & San Francisco

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Turner Duckworth Christmas Card 2012

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Industry Stationery, Advertising & Communication
Media Direct marketing, Design & Branding
Market United States
Agency Turner Duckworth: London & San Francisco
Released May 2012

Awards

Clio Awards, 2013
Design Self-Promotion Silver

Credits & Description

Advertiser: TURNER DUCKWORTH
Agency: TURNER DUCKWORTH, TURNER DUCKWORTH
Category: Household
Illustrator: Andrew Davidson
Creative Director: David Turner (Turner Duckworth: London & San Francisco)
Designer: Matt Lurcock (Turner Duckworth: London & San Francisco)
Creative Director: Bruce Duckworth (Turner Duckworth: London & San Francisco)
Artworker: James Norris (Turner Duckworth: London & San Francisco)
Design Director: Paula Talford (Turner Duckworth: London & San Francisco)

Implementation
Our aim was to combine the two studios in London and San Francisco in a sophisticated and festive image that we could share with our friends and clients over Christmas. The Turner Duckworth 2012 holiday print depicts both London's Tower Bridge and San Francisco's Golden Gate Bridge. The design captures the weather and cheer of the season, from London in the snow to San Francisco on a crisp starry night. We chose to have the print hand-painted and to produce it on large format fine art paper to make it feel gift-worthy and of limited edition.

Brief Explanation
The requirements for the card were simply to celebrate the holiday, to express a sense of wit and charm and to bring a smile to the faces of the recipients.The card had to be relevant to both London and San Francisco and be memorable as a beautiful piece of work produced internally for Turner Duckworth and its clients.

Outcome
1,500 cards have been sent worldwide.

Client Brief Or Objective
To create a holiday card for Turner Duckworth's clients and friends that best represents Turner Duckworth: London and San Francisco.