Olfa DM, Making of Cut to Build by Ogilvy & Mather Bangkok

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Cut to Build

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Industry Household maintenance & pet products
Media Direct marketing, Making of
Market Thailand
Agency Ogilvy & Mather Bangkok
Director Pagorn Jungrungruang
Executive Creative Director Wisit Lumsiricharoenchoke
Photographer Navaratana Donkort
Editor Wisarut Deelorm
Released November 2013

Credits & Description

Media: DM
Category: Electronics & Technology
Agency: Ogilvy
Brand: Olfa
Geo: Asia, Thailand
OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it.
Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Chief Creative Officer: Nopadol Srikieatikajohn
Executive Creative Director: Wisit Lumsiricharoenchoke
Copywriters: Puripong Limwanatipong, Krai Kittikorn, Thanachai Shavitranuruk, Kris Garford Spindler
Art Directors: Nopadol Srikieatikajohn, Wisit Lumsiricharoenchoke, Puripong Limwanatipong, Prasit Naksringam
Agency Producers: Uravasee Chaturongakul, Potrawee Wichien, Suparrerk Kulintaraprasert, Sasinan Jiraweerawong
Film Production : Kratai tuentua Co. / CCDA Bangkok University
Director: Pagorn Jungrungruang
Assistant Director: Thitipong Pimolwetkul
Film Producers: Settha Veerathunmanon
Athip Vichuchaianan
Editor: Wisarut Deelorm
Graphic Designer: Patcharapon Puntiptawee
Artist: Akegaluck Sagaew
Photography Studio: Bob Eye View Studio
Photographer: Navaratana Donkort
Retoucher: Trirat Tulathong
Music Composer: Siwat Homkham