LG electronics Mini System with Voice Remover Function: You're the lead singer by Y&R Sao Paulo for LG

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LG electronics Mini System with Voice Remover Function: You're the lead singer

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Industry Electronic Devices & Home Appliances
Media Direct marketing, Promo & PR, Case study
Market Brazil
Agency Y&R Sao Paulo
Creative Director Sergio Fonseca, Pedro Cappeletti, Flávio Casarotti
Art Director Luigi Alliegro, Leon Valente, Cleber Cardoso
Copywriter Fabio Barbato
Account Supervisor Valeria Ordonhez
Released August 2011

Credits & Description

Our goal was to highlight a special feature of LG MCV904 Mini System that removes the vocals from any music allowing the user to sing as if in a karaoke bar. So we placed the consumers as the lead singers on the cover of their favorite CDs attaching little convex mirrors over the singers’ pictures. Therefore, when they were at the CD store looking at the CDs, people would see themselves reflected as the lead singer of that band. The action lasted for 7 days and took place on 6 CD stores, reaching approximately 25,000 people, costing only 2 cents per impact.
Category: Bars, Restaurants & Stores, etc.
Advertiser: LG
Product/Service: MINI SYSTEM WITH VOICE REMOVER FUNCTION
Agency: Y&R
Date of First Appearance: Feb 1 2011
Entrant Company: Y&R, São Paulo, BRAZIL
Chief Creative Officer: Rui Branquinho / Marco Versolato
Creative Director: Flávio Casarotti / Sergio Fonseca
Copywriter: Fabio Barbato
Art Director: Luigi Alliegro/Cleber Cardoso/Leon Valente
Account Supervisor: Valeria Ordonhez
Advertiser's Supervisor: Humberto De Biase
Account Manager: Sandra Borges/Paula Ventura
Planner: David Laloum/Fernando Diniz/Rafael Rossi