AGENCY CHRISTMAS CARD 2010 by TBWA Manchester

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AGENCY CHRISTMAS CARD 2010

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Industry Advertising agencies, Business equipment & services
Media Direct marketing, Promo & PR, Design & Branding
Market United Kingdom
Agency TBWA Manchester
Executive Creative Director Richard Dean
Released December 2010

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: TBWA\MANCHESTER
Product/Service: TBWA\MANCHESTER CHRISTMAS CARD
Agency: TBWA\MANCHESTER
Date of First Appearance: Dec 16 2010
Entrant Company: TBWA\MANCHESTER, Manchester, UNITED KINGDOM
Chief Executive Officer: Fergus McCallum (TBWA\Manchester)
Executive Creative Director: Richard Dean (TBWA\Manchester)
Head of Design: Daniel Bickerton (TBWA\Manchester)
Senior Designer: Rob Scott (TBWA\Manchester)
Media placement: Agency Christmas Card - Posted to clients, suppliers, prospects and network - 16th December 2010

Describe the brief from the client
The brief was an internal one - design the best TBWA\Manchester Christmas card yet.

Describe the challenges and key objectives
The resulting creative needed to spread festive cheer in a way that was unique to us, whilst still reflecting the high design standards of the agency.

Describe how you arrived at the final design
We took inspiration from our nominated charity for the year, Henshaws Society for the Blind, to create a simple, plain white card with Braille message and debossed snow.

Give some indication of how successful the outcome was in the market
Achieving large numbers of spontaneous compliments, it was among the best-received Christmas cards TBWA\Manchester has ever produced.