Prkvadrat DM, Promo Board game, Marketing talks by PRKVADRAT

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Board game, Marketing talks

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Industry Advertising agencies, Business equipment & services
Media Direct marketing, Promo & PR
Market Belarus
Agency PRKVADRAT
Creative Director Ivan Ponamariov
Designer Dmitri Shelepnev
Digital Creative Director Vladimir Mogilevets
Released April 2013

Credits & Description

Media: DM
Category: Agency self-promo
Agency: Prkvadrat
Brand: Prkvadrat
Geo: Europe, Russia
Advertising Agency: Prkvadrat, Russia
Category: Corporate Image & Information
Designer: Dmitri Shelepnev (Prkvadrat)
Digital Creative Director: Vladimir Mogilevets (Prkvadrat)
Creative Director: Ivan Ponamariov (Prkvadrat)

Implementation
“Marketing talks”  - is a game about explaining marketing terms in pairs - a brand manager & an ad man. Cards with specific terms and brand names are the main game elements. The participants explain the terms to each other in more common words and try to guess as fast as possible! 

Client Brief Or Objective
How to improve relations with existing clients and attract some new in the market where agencies and marketers misunderstand each other talking different languages? To teach them how to understand each other in the form of a game. 

Execution
Each client received his own personalized game with branding elements integrated in game design. The cards included marketing terms and slang used in the client’s company. The game was delivered to more than 50 clients and prospects. It had a great success and gave opportunity to improve understanding between them and their agencies.

Outcome
We’ve got:5 new projects & 2 tender invitation from new clients within 3 months. Respect & more effective communications with our corporate clients.