Accueil Bonneau Homeless Center DM Wild Game Benefit Diner by BCP Montreal

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Wild Game Benefit Diner

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Industry Charities, Foundations, Volunteers
Media Direct marketing
Market Canada
Agency BCP Montreal
Executive Creative Director Etienne Bastien
Art Director Antoine Dasseville
Copywriter Jonathan Rouxel, Dom Bulmer
Released February 2013

Credits & Description

L'Accueil Bonneau, a charitable organization that has been at the service of Montreal's homeless population for the past 135 years, wanted to create an event which would mobilize hunting enthusiasts within Montreal's business elite to a Wild Game Benefit Dinner in order to raise funds for its operations. For the occasion,BCP, Montreal created a unique direct mail piece featuring a rifle bullet encased in a wooden box with a message that read: "This bullet could save lives". A paper housed inside the cartridge invited the recipients to register for the benefit dinner online. In just one evening, we raised over $65,000.
Media: DM
Category: Charities & appeals
Agency: BCP Montréal
Country: Canada
Executive Creative Director: Etienne Bastien
Creative Director: jonathan rouxel
Copywriter: jonathan rouxel
Copywriter: Dom Bulmer